Questline

A product consultancy led by Raphael Assaraf

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About

Hi, I'm Raphael, owner of Questline.

Previously, I was a SaaS founder and Aircall alum: led our App Ecosystem from 0 to 100+ integrations, then became Principal PMM for new products.

At Questline we work with B2B SaaS teams from seed to post-IPO. We help with product, design, positioning, internal AI tools, and AI features.

Quests typically run a few months and involve myself or a small collective.

Worked with Dust, Topo, DigitalOcean, Ringover, Aircall, and Postcall.

A few of the quests we've been on:

  • Scaling an integrations program from zero to 100+AircallDust
  • Going multi-product with a new lineAircall
  • Positioning and building AI productsDustTopoRingover
  • Building software and wholesome games for myselfBattledeskSurveywellTribes Unite
  • Dropping in as a vibe-coder-in-residenceTopoRingover
Quest log
Dust· MCP Partnerships

Building the partner program for Dust's MCP-first agent platform.

Topo· Product & Brand

Core features and a brand refresh, leaning into the back-to-basics sales-floor feel.

Agentic lead searchRep task managementRebrand
DigitalOcean· Product Marketing

Product marketing consultant. More soon.

Ringover· Agentic Enablement Portal

An AI-powered enablement platform for GTM teams.

Aircall· Head of App Ecosystem

Built the ecosystem from zero to 100+ integrations.

Aircall App StoreAircall Weather AppAircall API docs
Aircall· Principal PMM, New Products

Go-to-market for new product launches.

AI / Conversation IntelligenceSurveysMessaging
Battledesk· SaaS founder

Competitive intel app for PMM teams. Used weekly by Grammarly, Rippling, Pandadoc, Mooncard, Mambu and more. Sunsetted.

Surveywell· SaaS founder

CSAT surveys for Shopify & Gorgias brands. Acquired by Doorbell.io.

Postcall· Brand + Product Design

Brand identity and product design.

Side quests
Tribes Unite· Card game

A family card game I built and self-published.

Various SaaS projects· Solo builds

Small SaaS experiments built between bigger engagements.

Collective

A small group of independents I trust: designers, engineers, marketers. Coming soon.

Contact

Drop us a note and we'll get back within a day.